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This guest article was contributed by Heather Maxwell, President & CEO of Maxwell Management Group Ltd.

Maxwell Management Group Ltd. is a national executive search, talent solutions and specialized education firm dedicated to partnering with continuing care and other healthcare and non-profit providers across Canada. With over 18 years of experience and a proven track record of placing transformative leaders in more than 500 organizations, we are proud to be recognized for our values-driven approach, deep sector expertise, and commitment to long-term partnerships.

Founded by Heather Maxwell—whose early roots in this sector came through her mother’s work in founding one of the first seniors’ care homes in Southwestern Ontario—our firm was born from a personal connection to the sector. That legacy continues today in our mission to help organizations attract and develop leaders who not only bring skills and experience, but also lead with empathy, compassion, and purpose.

Our services are grounded in the TEACH framework:

T alent Acquisition: Permanent and interim leadership recruitment

E ducation: Clinical education and professional development through our Leadership Academy

A ll Things People & Culture: Strategy, retention planning, employer branding, anti-bias interviewing

C oaching: Executive, team, and clinical coaching by certified professionals

H eadhunting: Precision executive search, leveraging tools from Psychometrics Canada and Gallup

We partner with organizations in the search for the following roles:

• Executive Roles: CEO, COO, CFO, CHRO, CIO, VP & Director-level leadership
• Functional Leaders: HR, Finance, Nursing, Business Development
• Clinical Leadership: Directors of Care, Chief Nursing Officers, Clinical Managers, Nurse Practitioners

However, we’re not just hiring—we’re building leadership capacity. Our Clinical Education & Professional Development Academy delivers targeted programs that strengthen leadership pipelines and support future-ready teams.

What sets us apart? We align people with purpose. Our approach is people-focused, data-informed, and equity-driven, leveraging tools from Gallup and Psychometrics Canada. Our team includes certified executive coaches, DEI specialists, anti-bias interview practitioners, and psychometric experts to ensure a more holistic and inclusive evaluation process.

Support doesn’t end with the offer. We provide customized onboarding, transition coaching, and ongoing follow-up to help leaders thrive in their new roles. When people and purpose align, the results are powerful.

Recent success stories include partnerships with leading continuing care providers, where we’ve supported the recruitment of mission-aligned leaders and delivered targeted education and professional development programs. These have included:

• Director of Care in Training Program
• Prevention of Elder Abuse and Neglect Program
• Project Management Training aligned with the Butterfly Model of Care
• Anti-Bias Interviewing
• Other specialized programs

These programs have helped enhance leadership confidence, care continuity, and team stability.

Designed and delivered by experienced professionals and adult educators, our programs focus on real-world application and building leadership resilience. We work closely with continuing care providers to customize content that reflects their distinct needs, priorities, and care models. With flexible delivery options, we’re able to support organizations of all sizes and regions—urban, rural, and remote. If your organization has a specific training or education need, we welcome the opportunity to collaborate and develop a tailored solution that meets your goals.  We’re committed to helping providers build strong, inclusive, future-ready teams who deliver exceptional care every day.

As active partners of the Alberta Continuing Care Association (ACCA), we’re proud to support members with tailored health human resources solutions designed specifically for the continuing care sector. With a deep understanding of Alberta’s distinct care landscape, we’re uniquely equipped to address the province’s evolving people and culture needs—offering strategic, localized support that strengthens teams and enhances care delivery.

Whether you're seeking to attract your next values-aligned leader, strengthen recruitment and retention, or implement customized education and professional development programs—if your focus is on building a stronger team and workplace culture, we’d be honoured to connect and explore how we can support your goals.

Learn more about this ACCA Member at www.maxwellmanagementgroup.com